Social media moves at light-speed, and keeping up is a challenge for even the most seasoned of marketers. From algorithm shakeups to new features, platforms are constantly evolving and introducing new tools that impact the way marketers connect with audiences. By staying in the know about updates, brands can adapt quickly to maximize visibility and drive engagement.
For example, Instagram has recently rolled out a 3:4 aspect ratio for photos and videos to bring a more organic look to content and reduce cropping. This update is especially helpful for businesses that rely on visuals but want to bring an extra level of consistency to their posts.
Reddit is also adding new features that prioritize conversations and comments and make it easier to find content. This update could be beneficial for brands that rely on the platform for community engagement, especially those in wellness, productivity, and education niches.
In addition, TikTok is testing a feature that will let creators make an AI version of themselves, which could be a fun tool for brands and influencers to use when creating videos. Similarly, Facebook is making it easier to create ads by providing better metrics and a more streamlined ad creation process.
One of the best ways to engage followers is by posting inspirational quotes and images that convey a positive sentiment your audience can relate to. This type of content is particularly popular on social media and can have a lasting impact on your followers.